Develop integrated marketing campaign strategies and activity plans for key programs leveraging product platform (website, app) and off platform activities (using digital marketing channels) to achieve key outcomes.
Manage the implementation, tracking and measurement of integrated digital marketing campaigns within the timelines and budgets.
Ideate and conceptualize new marketing and communication ideas resulting in customer acquisition and engagement.
Work with key stakeholders to implement campaign activity including: Product, Digital marketing, CRM & Partnerships.
Monitor key performance metrics like CPI, Conversion %, CAC, ROAS for the campaigns on a daily basis and take corrective actions.
Managing campaigns across different channels such as Google, Facebook, YouTube, Emails, Notifications, SMS etc.
Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns on a real time basis to improve ROI.
Responsible for day-to-day management of marketing initiatives.
Graduates having (B.com, BE, Maths, Stats) preferable.
0-1 years of experience in managing marketing campaigns including search, display, email, SMS and social media.
Strong planning and organisational skills with the ability to successfully multi task.
Proficiency in Excel is a must.
Knowledge of Google analytics, SQL & data analytics tools like R, Python, Tableau etc. will be a plus.